The Girlfriend Factor was conceived over two very cold glasses of beer on a very hot day in Palm Desert, California in the summer of 2005. Joan Busick and Michele Moore, long time friends and business associates, had lamented for some time that there simply were no women's organizations they really felt a part of, yet they missed the comradery and fun of belonging to a group of like-minded women. They were also at a point in their lives where they both wanted to give back. Life was good, and it was time to share some of what they had, and what they knew, with others. They also realized that there were so many other women, about their same age and position in life, who were looking for something, but didn't quite know what. So what to do?
They discussed what it was that made them happy, what it was that made them feel fulfilled. What did they believe in, and what didn't they believe in. And who was it they wanted to connect with, and who was it they wanted to help. The answers began falling in place like pieces of a puzzle, an overriding personality began to take shape, and The Girlfriend Factor was born!