Our

Outstanding men of character

A Girlfriend Factor “Cabana Boy” is our loving term for community-minded men who help our organization grow by lending their name and leveraging a few of their resources to create an auction package for our annual fundraising event, Club Cabana. In turn we celebrate these outstanding men of character in all of our promotion for the event and online. At the event, we will crown the Big Kahuna, the coveted title given to the man who helps us raise the most money with their auction package.

Cabana Boys

Making a difference in women’s lives.

Blair Armstrong

Coldwell Banker Realtor – Team Armstrong

Blair Armstrong fell in love with the desert over 20 years ago when he relocated from Oregon. A successful Realtor with Coldwell Banker, he leads Team Armstrong—but most know him as Chrissy’s husband (yes, of Chrissy’s on El Paseo).

Blair co-hosts the podcast “Old Guys Still Rock,” proving that opportunity doesn’t fade with age. His mission is to inspire action and impact in communities. He invites you to join him on this journey—because the best is yet to come.

Ryan Campbell

Artist

Ryan Campbell is a painter and muralist known for his bold explorations in geometric abstraction, minimalism, and hard-edge painting. Influenced by Southern California’s graffiti culture of the 1990s and 2000s, he developed the technical skills that define his work today.

Ryan’s Line Segments series features interwoven bands of color creating striking geometric patterns. His large-scale murals can be seen throughout the Coachella Valley, including a commission for the City of Palm Springs near the Palm Springs Art Museum. He lives and works in the scenic Santa Rosa Mountains near Palm Springs.

Stuart Davis

Restaurateur – City Wok

Stuart Davis is a lifelong restaurateur with a passion for food and hospitality. A proud UCLA alum, he founded City Wok Restaurants in the early 1990s and continues to operate City Wok and other Asian dining concepts across the U.S.

Beyond restaurants, Stuart is actively involved with local organizations and charities in the Coachella Valley and Los Angeles. When not serving up dumplings, he’s working on his golf game—a passion of 50+ years—and doing his best to keep up with Father Time.

German Samayoa

Entrepreneur – La Fe Wine Bar

German Samayoa is a dedicated entrepreneur and beloved Coachella Valley business owner. As the owner of La Fe Wine Bar for over seven years, he has created a welcoming space for wine lovers to gather and explore exceptional wines. His passion led him to launch his own wine label, Masvino, which he has been developing for two years.

With deep roots in food service and sales, German’s journey naturally evolved into restaurant ownership, where he shares his expertise and love for wine. His commitment to quality, hospitality, and connection has made him a respected figure in the community.

Gary Scott

Podcaster – “What If You Could”

Gary Scott is a long-time desert resident and a 35-year real estate broker, working alongside his son Chris, while his other son, Zach, serves in the U.S. Air Force. Beyond real estate, Gary is passionate about grief support and hosts the podcast “What If You Could,” exploring resilience and personal growth.

In his spare time, he enjoys falconry, bungee jumping, cat juggling, bull riding, and lawn dart tossing—though some hobbies may need a fact check. Gary lives in Palm Desert with his wife but insists he’s “married but available”, always keeping people on their toes with his humor.

Cabana Boys

Making a difference in women’s lives.

Alec Longmuir

Melissa Morgan Fine Art

As Director and Partner of Melissa Morgan Fine Art since the gallery’s inception in 2009, art is built into Alec Longmuir’s DNA. As a child, he spent much of his time at his grandfather’s gallery, Honjo Galleries in Tokyo, Japan, and later went on to pursue a career in fine-arts by first attending University of British Columbia in Vancouver, Canada. Alec has lived and worked in Palm Desert for the better part of 15 years, curating exhibitions for MMFA, working with collectors, and fundraising for local charities.

Alec Longmuir

Don Maselli

La Quinta Resort and Club

Don Maselli, Director of Events and Catering at La Quinta Resort and Club, is a seasoned professional with a rich background in high-profile hospitality. Formerly Director of Banquet Operations at The Ritz-Carlton, Bacara, and opening Director of Meetings and Special Events at The Ritz-Carlton, Rancho Mirage, Don has orchestrated events with luminaries like Martha Stewart, Wolfgang Puck, and Howie Mandel. With a career spanning various Ritz-Carlton properties, his resilience and adaptability shine. From humble beginnings in his family’s restaurant, Don’s journey evolved into a passion for the industry. Adept at juggling tasks, a certified Pilates instructor in the making, and a Cabana Boy for The Girlfriend Factor, Don is inspired by the organization’s commitment to empowering women in pursuing higher education goals.

Don Maselli

Fuego

Coachella Valley Firebirds

Fuego is well known in the desert as the hottest bird in town! As the beloved mascot of the Coachella Valley Firebirds, Fuego will be a Cabana Boy like no other. His position with the team is Center (of Attention), his weight is, well, featherweight of course, his favorite food is spicy bird seed and his least favorite song is the Chicken Dance. Fuego’s package will include an incredible collection of CV Firebirds and Acrisure Arena experiences that the winning bidder will be fortunate enough to enjoy in the coming months. Fuego is ready to bring the heat to Club Cabana and help raise funds for future Girlfriend Factor grant recipients!

Fuego

John Scardino

JHS Properties

John Scardino is a developer, entrepreneur and visionary. After completing an accelerated law school program, he did an externship with Justice Reinhardt of the 9th Circuit Court of Appeals and became a member of the California and Washington Bars – specializing in corporate and real estate law. During his time in practice, he also consulted businesses in law and advised people on how to start or operate their business while becoming involved in several businesses, as well. His enterprises began primarily in real estate development, then his empire grew to the point where he was CEO of JHS Properties, an umbrella company for 50 partnerships. JHS Properties is the largest residential developer in the central coast of California, building master-planned communities in San Luis Obispo and Santa Barbara counties. John resides in Lake Sherwood, California.

John Scardino

Michael Plante

Tiffany & Co.

I began as a part time resident of Palm Desert, May of 2019. My husband and I became permanent residence in November of 2020 and have been loving it ever since. I retired from my position as an Executive at Tiffany & Co. after a career in retail leadership of over 30 years. I was fortunate not only to have had my time at Tiffany but also such companies as Neiman Marcus, Barneys New York, Saks and J. Crew. I enjoy hiking, cycling, working out and eating. Additionally in my retirement I have been able to up my volunteering game with organizations like The Joslyn Center and The Living Desert. Now I can add Girl Friend Factor to the list. Our two corgis keep us on our toes and are our delight. I am thrilled to have the opportunity to support the Girl Friend Factor.

Michael Plante

Rod Vanderbos

Buzzbox Cocktails

Rod Vandenbos is the Founder and CEO of BuzzBox Premium Cocktails, Inc., he leads a pioneering beverage manufacturing company known for its eco-friendly approach and premium ingredients. And BuzzBox is the official cocktails of the Coachella Valley Firebirds and Acrisure Arena! Additionally, he is deeply involved in various ventures, including serving as a co-founder and director of R2 LLC, a nonprofit political consultancy agency. With a background as an Entertainment Executive at Universal Studios, Rod brings a wealth of experience to his endeavors. His passion for preserving American freedom and history is evident in his role as a Director of the Palm Springs Air Museum. Rod and his wife, Jenell, are active supporters of causes such as the Girl Friend Factor, demonstrating their commitment to education and community.

Rod Vanderbos

Shawn Abramowitz

Desert Ensemble Theatre

Shawn is the Executive Director of Desert Ensemble Theatre, Local Sales Manager of Spectrum Reach in Redlands, past chair of Leadership Coachella Valley, and proud First Husband to Francinni Zabata; the Director of Desert Sands Educational Foundation.
He graduated with a degree in Theatre Arts from Cal State University San Bernardino and is a proud Coachella Valley resident.
Over the years Shawn has performed on many stages throughout the valley, participated on many non profit boards, and continues to support our community any which way he can. Shawn recently received the Desert Theatre League’s, Sidney Harmon Award for his contributions to performing arts in the Coachella Valley.

Shawn Abramowitz

Cabana Boys

Making a difference in women’s lives.

Brandon Boswell

Joseph Goott Collection at Maison Felice

Brandon lives in Rancho Mirage with his husband Efrén and thier three furry children. Brandon is the Creative Director of The Joseph Goott fine Jewelry Collection. Some of his background in luxury retail includes Gucci, Retail VP for Ann Taylor and Director of the NYC flagship store on Madison Avenue for Ralph Lauren.

When not searching for the perfect Diamond or designing one of a kind jewelry for a client or friend, he likes to give back to the desert community that has given him so much. He works closely with the Bianca Rae Foundation in their mission and fundraising efforts. He also contributes his time to Animal Samaritans and Salvation Army.

Brandon Boswell

Ken Harth

Spearhead Consulting, Vice President US Public Sector Markets

Ken works for Spearhead Consulting as the Vice President US Public Sector markets. He resides in SoCal and is responsible for the US Public Sector practice. Ken comes from a long and very successful career at AT&T where he held numerous senior leadership roles throughout his 30 year span. These roles included Vice President Sales within Global, Healthcare, National accounts, and Government markets. In addition, he has a strong background in equipment sales and service, Emerging technology, the IOT, security and mobility/FirstNet .

While attending the University of Texas, Ken was involved in charitable work such as Habitat for Humanity. These efforts continue today, where Ken has been the President of the Board for San Diego Futures Foundation, which provides computers and technology to children and underprivileged families. He and his wife, Jacqueline enjoy spending time with their family along with boating, travel, and all sports.

Ken Harth

Troy Kudlac

KUD Properties

Since 2004, Troy Kudlac has been involved in multiple facets of real estate from brokerage, commercial real estate, investments, renovations, construction, and design work. KUD Properties was the product of this experience and melds residential and commercial real estate sales/leasing with the creative manipulation and new building of architecturally significant and mid-century real estate.

Troy Kudlac

Dylan McCrum

Paramedic & Firefighter

Dylan grew up in Napa, but he didn’t develop a passion for wine (he was actually a beer guy until he met his wife!). Instead Dylan found his real calling was offering care and compassion to others. Dylan’s been a dedicated healthcare professional for nineteen years, serving his community as a paramedic and a firefighter. When Dylan isn’t saving lives you can find him rocking out on his guitar! He is an accomplished musician, singer and songwriter, and you can catch him belting out his original ballad “Big Man Sonoma” at one of the valley’s open mic nights. Above all, Dylan’s biggest accomplishment is his family. He is a proud husband and father to two young boys.

Dylan McCrum

Craig Michaels

Better Homes and Gardens / Leaskou Partners, Inc

A native of Southern California, Craig Michaels has entertained audiences for over 25 years as a radio and TV personality in the Palm Springs market. In 2017, Craig joined Better Homes and Gardens / Leaskou Partners Inc. to pursue his real estate career. He always finds time to spend with his six children who help him stay grounded. He is regularly involved with local charities and serves on the board of the Butterfly Mission, helping homeless mothers and children. He also serves on the board for AMP, the Academy of Musical Performance, which supports and inspires young musicians.

Craig Michaels

Marco Rosetti

CBRE

Senior Associate at CBRE, Marco is a retail specialist in the Ontario office specializing in the Low Desert area of San Bernardino, specifically the Coachella Valley. Marco is a dynamic and creative professional with a successful career in real estate leasing and sales in which he has demonstrated his ability to assist clients in finding tailored real estate opportunities. Marco currently represents over 400 acres of prime interstate land for sale and is actively involved in the development of the newly built Bob Hope overpass at Interstate10 in Rancho Mirage. Prior to joining CBRE, Marco began his commercial real estate career at Spinello Commercial Real Estate, Inc. Before his time at Spinello, he served the Food and Beverage Department Head for the Four Seasons Hotel Group in San Francisco and Costa Rica.

Marco Rosetti

Sean Webb

Director of Community Engagement and Education Foundation for Desert Sands Unified School District

Sean Webb is currently the Director of Community Engagement and Education Foundation for Desert Sands Unified School District. Most recently he was an assistant principal at Palm Desert High School and the Career Technical Education assistant principal at La Quinta High School for 6 years. Webb has his Master’s of Arts in Educational Administration from CSU San Bernardino, a Master’s of Science in Secondary Education from D’Youville College and Bachelor of Arts in History from the University at Buffalo. Sean is currently involved in various community organizations; Leadership Coachella Valley as their board president, member at large for Old Town Artisan Studios, City of Palm Desert Community Engagement Committee, Rae of Hope Retreat Advisory committee member, and most recently was a co-chair for the Desert Spirit Gala for the American Cancer Society for 2018 and 2019. In addition, Sean was a member of the Coachella Valley Football Officials Association, ACSA Membership Vice President for Region XIX, Wedding Warriors board member, and on the American Diabetes Association Step Out Walk Planning committee. In Sean’s free time, he enjoys hiking the many trails in the Coachella Valley and spending time with his wife, Tara, daughter, Brooklyn, and their #PiperDaPug

Sean Webb

Cabana Boys

Making a difference in women’s lives.

Antun Barbato, Nino Capobianco, Matt Naylor, Big Kahuna, Rich Nolan, Robert Radi, Randy Reyes, Jack Srebnik, Tom Tabler. Casey Washack

Cabana Boys

Making a difference in women’s lives.

Kevin Henry, Big Kahuna, Dennis Flaig, Daher Halum, Tyler McLean, Michael Meade, Walter Neil, Gopi Sangha, Jeff Tropple, Ryan Wilson

Cabana Boys

Making a difference in women’s lives.

Dirk Alton – Big Kahuna, Dave Ball, Brad Elliott, Brian Garris, Ghassan Kazmouz, Oscar Lua, Robert Paull, Rick Post, Mark Smith, Gerry Washak

DSC_0660

Cabana Boys

Making a difference in women’s lives.

Greg Rubino – Big Kahuna, Raphael Aquirre, Wesley Ahlgren, Vincent Battaglia, Bruce Chisholm, John Patrick Dolan, BB Ingle, Chris Madain, Michael Mathews, David Nola, Roman Whittaker

Cabana Boys

Making a difference in women’s lives.

Skip Paige-Big Kahuna, Angelo Anastasio, Patrick Evans, Will Fuller, David Herringer, Christian Hohmann, Claudi Marfia, Shaun Murphy, Nico Nicolas, Steve Sanchez, Jonas Udcoff

Cabana Boys

Making a difference in women’s lives.

Alec Longmuir-Big Kahuna, Mark Anderson, Nachatter Singh Chandi, Jerry Dunn, Larry Goodwin, Harold Matzner, Bill Smith, Perry Zeigler

Cabana Boys

Michael Mathews-Big Kahuna, Jerry Dunn, Larry Goodwin, Brian Harnik, Brandt Kuhn, Steve Love, Eric Rodriguez, Bill Smith, Tim Snyder, Jed Wood, Perry Zeigler

Cabana Boys

Michael Mathews-Big Kahuna, Jerry Dunn, Larry Goodwin, Steve Love, Richard Shaloub, Tim Snyder, John Wong, Perry Zeigler

Cabana Boys

Mark Anderson-Big Kahuna, Richard Chenik, Jerry Dunn, Paul Golden, Larry Goodwin, Dennis Healey, Jim Hummer, Steve Love, Adam Ochoa, Jerry Patton, Raj Sinha, Tim Snyder, Mark Sofonio, Creek Williams, Perry Zeigler

Cabana Boys

Jerry Dunn-Big Kahuna, Eddie Barkett, Richard Chenik, Walter Clark, Larry Goodwin, Dennis Healey, Richard Heckman, Tom Kleine, John Marin, Lee Morcus, Davis Sezna, Raj Sinha, Mark Sofonio, Creek Williams, Perry Zeigler

Charter

Fabulously Original

According to Girlfriend Factor lore, Cabana Boys are men who acknowledge the depth and clout of women’s financial position and purchasing power in our society. They are men who respect the fact women own the majority of wealth in this country. They understand the strength of the mutual support we provide each other.

We wish to acknowledge the eight, brave, insightful men who stepped forward in 2008 to launch our donor base of men, affectionately known as Cabana Boys. They set the bar high for future Cabana Boys and we are eternally grateful for their generosity. These men shall forever be deemed as the Fabulously Original Charter Cabana Boys.

Mitch Epstein

Mitch has been in restaurant management for over 31 years and currently owns Mitch’s on El Paseo. A native of San Bernardino and a graduate of San Diego State University, he is known for his philanthropic nature and warm hospitality.

www.MitchsonElPaseo.com

Mitch Epstein

Brian Harnik

Brian is Senior Partner of the law firm Roemer & Harnik and well-known and respected for the extensive time and energy he gives to our local community. Brian and his wife Jan, who is on the Board of Directors of GFF, have four daughters and reside in Palm Desert.

www.RoemerHarnik.com

Harold Matzner

Harold is the owner of Spencer’s Restaurant in Palm Springs and CEO of a New Jersey-based branding, advertising and marketing company. His philanthropic efforts are legendary and have earned him the 269th star on the Palm Springs Walk of Fame.

www.SpencersRestaurant.com

Harold Matzner

Tim Snyder

Service defines much of the professional and personal life of Tim Snyder. Tim has amassed an impressive career in the food service industry and currently is the Managing Partner of Pacifica Seafood Restaurant. Tim has been a longtime supporter of our organization. He and his wife Stephanie have four children.

Tim Snyder

Mark Sofonio

Dr. Sofonio is a Board Certified plastic surgeon with a special interest and extensive experience in performing aesthetic surgery. A native of the Coachella Valley, his reputation for patient care has earned him numerous awards and recognitions.

www.DrSofonio.com

Mark Sofonio

Terry Weiner

Terry Weiner is Chief Executive Officer of Leeds & Son Jewelers in Palm Desert, California. During his 30-year tenure in this position, the company has grown into one of the premier luxury jewelers in the United States. Terry is also CEO of Baron & Leeds Jewelers in Hawaii.

www.LeedsAndSon.com

Terry Weiner

Peter Scheer

Born in Hamburg, Germany, Dr. Scheer has been in private practice in the Coachella Valley since 1986. He is a world renowned Board Certified Oral & Maxillofacial Surgeon as well as a Board Certified Cosmetic Surgeon known internationally for implementing and teaching the latest techniques both here and abroad.

www.drpeterscheer.com

Peter Scheer

Perry Zeigler

Perry has been a Wealth Management Advisor with Merrill Lynch since 1993 specializing in asset management for individuals, private foundations and corporate cash management. GFF Founder Joan Busick credits him for being the inspiration for Cabana Boys with his longstanding support of our mission. Perry and his wife Libby have two children, Nikolas and Madison.

Perry Zeigler